London, October 2018

SIZE: 6,000 sq. ft

COMPLETION: Autumn 2018

PENSON announce GOSH DRIVE (Digital Research, Informatics and Virtual Environments) a 6,000 sq. ft Innovation Centre based off Russell Sq, London.


©PENSON 2018

©PENSON 2018


PENSON have collaborated with GOSH Great Ormond Street Hospital to deliver a space dedicated to accelerated research and evaluation of new AI-enabled technology. The newly created centre is a potential game-changer for children’s healthcare and is set to create huge improvements to outcomes of patient care.

PENSON designed GOSH DRIVE to be quite literally out of this world – entering the space is like walking on Mars or encountering a spaceship. The totally pink colouration of the centre and ombré paint choices indicate GOSH’s unique work, spirit and personality.

The space is heavily based around open plan collaboration. It offers GOSH’s research team permanent and agile working in a multi-functional environment. Circular desking and the advanced tech-based equipment speed up research and communication between the temporary and permanent staff using the space.

A cinematic area offers an event-based experience while an integrated tech wall seamlessly displays content that delivers results for the teams. Different light settings enhance the space day and night so key events are atmospherically presented, especially when the space is used for up to 100 people.


©PENSON 2018

©PENSON 2018


PENSON originally came up with the idea of ‘hospitality in hospitals’ – comfort in unlikely places. The space is instantly welcoming, easy to navigate and use, and above all else, comfortable. With soft pinks and warm colours, cosy sofas and an open plan kitchen, there is no clinical white in sight. This is the future of research centres. It’s somewhere the experts can call home.

Microsoft & Samsung are key partners in this project, delivering tech across the centre.


©PENSON 2018

©PENSON 2018


The official launch was 10.10.18 featuring guests from across NHS Digital and a range of other innovation partners from the project.

PENSON’s official press release complete with design intent and images is to follow.



FLOORING: Bespoke by Aldworth, James & Bond



PENSON are the global disrupters of design. The game-changing beautiful, intelligent Architecture and Interiors we invent help the world’s most visionary brands and individuals realise their commercial, cultural and personal ambitions. Our leading global studios have brought the world’s biggest brands to our door including AccorHotels – who put us on a list of the worlds’ best 20 global designers – not to mention Lotte, Jaguar Land Rover, PlayStation, Google and YouTube. We act as a trusted advisor to these innovative brands by shaping future culture and experience programs across portfolios and spaces. We believe life is too short to waste in dull and inefficient spaces.




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