Find Your Olympic Fit: Inside Intel’s AI Experience at Paris 2024
At Paris 2024, PENSON teamed up with AI.IO to help bring Intel’s AI Platform Experience to life — an immersive fan activation designed to turn advanced sports science into something everyone could experience. Located outside the Stade de France, the installation invited visitors to step inside, put their abilities to the test and discover which Olympic sport best matched their physical profile.
Participants moved through a series of guided athletic challenges measuring attributes such as speed, reaction, power and movement. AI and computer vision then analysed their performance, translating the results into a personalised Olympic discipline recommendation. Developed for Intel in collaboration with Samsung, the experience demonstrated how artificial intelligence could make elite-level sports science accessible, engaging and easy to understand. Intel says more than 10,500 people took part in the activation.
By combining physical testing, digital technology and immersive spatial design, the experience turned complex performance data into a playful journey of discovery — giving every visitor the chance to find their own Olympic fit.
