- Location
- Paris, France
- Services
- Brand Experience, Hospitality, Interior Design
- Sector
- Sports & Health
- Area
- 4,000 SQ. FT.
Located outside the Stade de France, the experience transformed advanced sports science and artificial intelligence into an engaging journey for Olympic fans. Working with AI.IO, PENSON created a highly immersive environment for Intel that guided visitors through a sequence of physical challenges, combining technology, digital content and interactive spatial design. The Intel AI Platform Experience was delivered in collaboration with Samsung as part of Intel’s wider presence at Paris 2024.
Participants moved through a series of tests measuring attributes including speed, endurance, reaction time, force and acceleration. AI and computer vision analysed the results in near real time, building an individual athletic profile before matching each visitor with the Olympic discipline most suited to their abilities. Rather than simply demonstrating the technology, the installation allowed thousands of people to experience its potential first-hand.
The result brought together sport, technology and experiential design in a playful and accessible format. From the physical testing zones and digital interfaces to the final personalised sport recommendation, the journey turned complex performance data into an experience that anyone could understand — giving visitors their own moment of Olympic discovery.
