PENSON measures fun, life and great relationships by the number of cocktails sold. Our first JO&JOE hotel in partnership with Accor Group and Quicksilver sold 3,758 Mojitos from a tiny concept bar in its first month. We just skillfully placed it in the sunny heart of a sandy palm-lined garden right by the beach. You see, when we design something ‘hospitality’, we don’t behave like designers. We turn things on their head, put things on wheels and adopt the mentality that we’re creating an unforgettable party – not a hotel or a bar. Parties and experiences create operational profit for owners, but also loads of fun for visitors. At PENSON it’s about being the coolest experiential agency in London - creating unforgettable event experience design. We’ve always believed it’s what it’s NOT that creates and makes brands brilliant.