girl swinging in a pink room with yellow bananas printed on the walls

JO&JOE Paris Gentilly

9 different artists

Gentilly, France
Interior Design, Brand Experience, Brand Co-Creation
74,000 SQ. FT.
A brightly & colourfully lit circular bar at night with brightly coloured walls & lighting

JO&JOE Paris Gentilly is the second JO&JOE open house from PENSON’s portfolio and is the world’s first BBCA low-carbon hotel. It’s a place that brings genuine experiences to its guests – so much so – the hotel was fully booked on its first opening month in April 2019.

PENSON created the seven-floor, 485-bed hotel as a hybrid – sitting between an open house, a hotel, and a hostel. The hotel’s distinctive identity comes from its Open House design and Street Art concept, both envisioned by PENSON.

A brightly lit area with tables, chairs and an open mic stage
iconOpen House: The Restaurant & Stage

Award Winning

MIPIM 2020 Best Hotel & Tourism Resort

Black and white logo of JO&JOE set against a black and white graffiti'd wall
iconBespoke art

The JO&JOE brand was co-created by PENSON and Accor Group in 2016 to disrupt the economy hospitality model. PENSON developed a physical and branded experience for JO&JOE to offer a fresh take on the interior design, hospitality spaces, atmosphere, dining, service, and customer experience.

A street-level entrance leads straight to the action where a restaurant and circular bar, beer wall, relaxed lounge, open-mic stage, reception, coworking, and enchanting garden await.

PENSON wanted people to naturally gather so the spaces are free-flowing and adaptable. Most of the furniture is bespoke and has wheels, while tables in the restaurant can be hoisted to the ceiling if the open mic crowd want to dance.

Sleeping at JO&JOE Paris Gentilly comes in all shapes and sizes, with private and shared rooms emphasising the hybridity between the hotel and hostel style accommodation.

‘Hotel, Hostel, Home’

LA Times
Beer wall illuminated with arty multicoloured walls & ceiling
iconSelf Service Beer Wall

'Gentilly’s key location creates a special place to be, stay, play, rest, meet, eat, work or any other form of enjoyable activity amongst like-minded people that bring you closer together.

It’s not just a hotel but it could be a dating agency in disguise! The aim is that many life-long loves, friendships, and relationships thrive from the parties and experiences shared here.'

Lee Penson CEO, PENSON
Toilets covered in artwork of cartoon-like old ladys in swimwear drinking on the beach
iconThe Toilets
A painted mural on an internal wall of red hands together shaped like a tulip flower
iconCo-working space

PENSON sourced and commissioned artwork of nine local and international artists to portray JO&JOE Paris Gentilly’s unique character and eclectic atmosphere. The result is a whacky, crazy, colour-filled interior experience that’s pretty unique!

PENSON even designed some of the artwork too – the PENSON team secretly feature on a few of the private bathroom walls!

Artwork at JO&JOE Paris Gentilly is inherently part of its unique design story and not only harmonises the brand as a clear disrupter but reflects the life and style of its guests.

JO&JOE embraces a liberated and rebellious approach to hospitality interiors to deliver new emotions for its guests, as well as enabling the required benefits on operational, practicable and investor levels.

You can read the press release for this project here.

A night external image of the JO&JOE Gentilly building showing a modern yellow/gold facade
iconJO&JOE Gentilly, Avenue Paul Vaillant Couturier