- Location
- Warwick University, UK
- Services
- Interior Design, Brand Experience
- Sector
- Automotive Design
- Area
- 33,000 SQ. FT.
PENSON were appointed by the consortium of Jaguar Land Rover, Tata Motors & Warwick University to design the interiors of the £100 million National Automotive Innovation Centre, located at Warwick University. PENSON embarked on intensive workshops & fact-finding, fast conceptual designs & construction specifications to create highly collaborative environments & tools that maximise the innovation of futuristic vehicle technologies.
Results Matter
Creating 1000 direct new jobs
Nestled in the middle of the world-leading University of Warwick campus, the revolutionary centre is a hub of holistic creativity with engineers, designers and academics working together to excel vehicle innovations of the future.
We stripped the space of unnecessary details to deliver an interior design experience that sparks inspiration, paying homage to all four cutting-edge brands in a way that connects them all. The light and dynamic space maximises the workplace design strategy, while the main hub juxtaposes a sleek backdrop with exposed timber giving the entire space a stripped back, subtle rawness.
'The National Automotive Innovation Centre will serve as a generator of new skills and new thinking, providing a perfect collaborative environment in which to learn, research and develop.'
