female surfer riding a wave

JO&JOE, Hossegor

Life’s a beach

Hossegor, France
Interior Design, Brand Experience, Brand Co-Creation
17,700 SQ. FT.
seating area with watermelon inflatable, striped pillows and disco ball

The first JO&JOE Open House from PENSON and AccorHotels is the only contender in surfing hospitality. PENSON collaborated with infamous board riding brands Quicksilver and Roxy to capture JO&JOE's spirit of adventure. Think open bars, hammocks, terraces, gardens, boarding and sports activities, freshly prepared local dishes, comfy affordable beds, with everything located between the lake and the beach. 

Pink interior of a garage with surf boards stacked up & a wooden movable kitchen
iconSurfer's Garage
Pink space with surf boards stacked up & a wooden movable kitchen
iconSurfer's Kitchen

Results Matter

4,578 mojitos sold in the first 3 months

boardwalk sandy area with flamingo inflatable & projector tied to a tree

Our infamous PENSON disruptive DNA flows throughout JO&JOE Hossegor's hospitality interior design, complete with added eclectic designs & furnishings all mixed together in a laid-back style for an ultimate Open House setting.

The craziest of interior designs aid the functionality of the space – with added ingenious stackable systems - guaranteeing surf boards are displayed as central pieces in the rooms, under everyone’s watchful eye. The legendary JO&JOE kit-of-parts crafted by us make sure that rooms cater for every type: shared sleeping in ‘Together’, small groups in ‘Out of the Ordinary’ & ‘Yours’ private rooms mix up the dynamics of space.

'JO&JOE breaks with convention, revolutionises the economy sector and imagines the future of hospitality'

Sleeper Magazine