A view of the Eiffel tower in the background with people dancing in the foreground and The Loft by PENSON set up together

The Loft

Transformative mobile sleeping and event solution

Location
Worldwide
Services
Interior Design, Brand Experience, Brand Co-Creation
Sector
Hospitality
Area
335 SQ. FT.
A lake view at dusk with The Loft accommodation nestled amongst trees

PENSON have been busy creating The Loft as a brand new adventure in hospitality interior design. It’s a premium hotel room that can travel around the world, taking its guests anywhere, and opens out as a highly functional mobile sleeping and event solution.

You get the impression you’re sleeping under the stars, but it’s not camping. You can tow it on a trailer, but it’s not a caravan. The Loft is a solution for people who want more out of travel – and definitely for people who always have the dilemma of wanting a camping experience with hotel-comfort.

A lake view of The Loft accommodation nestled amongst trees
icon©Bastien Balmet

showstopper

We've added a one-way entire glass frontage to blur the outside and inside, and to place people at the heart of their surroundings

An interior shot of The Loft looking from the inside out, highlighting the wooden interior and the spacious inside
iconThe Interiors are roomy

PENSON spent months working with Accor Group’s Innovation Lab to develop new experimental nomadic accommodation. The Loft was our answer to allow freedom to travel further, to explore more, and not to be held back by lack of accommodation.

Towable and working to a weight constraint of 3.5 tonnes, PENSON have innovatively made The Loft expandable to add extra room for stately double beds, a kitchen, shower, terrace and extra mod cons to make it really feel like home away from home.

Sleeping up to six people inside its upscale design, the living spaces are roomy and separate from one another, while every nook and cranny has been utilised for storage.

With The Loft you can live unique experiences at the heart of great events and let it take you to amazing landscapes.

Next time the festivals’ roll around, get a good night’s sleep while having the experience of a fancy hotel. Glamping’s time is up.

'Ticks everything on the buzzword checklist – conceptual, disruptive, immersive, autonomous, transformative. To that, we might add a little bit bonkers, in the nicest possible way.'

Esquire Magazine
An interior shot of The Loft looking from the ground floor up to the upper deck, highlighting the wooden interior and the ladder up to the higher space
iconExpands to double-height
An interior shot of The Loft looking inside on the lower floor across to the toilet and shower rooms. Also highlighting the wooden interior and the ladder up to the higher space
iconPlenty of room

SHORTLISTED

Vehicle Graphics of the Year at the British Sign Awards 2019