- Interior Design, Brand Experience, Brand Co-Creation
- 335 SQ. FT.
PENSON have been busy creating The Loft as a brand new adventure in hospitality interior design. It’s a premium hotel room that can travel around the world, taking its guests anywhere, and opens out as a highly functional mobile sleeping and event solution.
You get the impression you’re sleeping under the stars, but it’s not camping. You can tow it on a trailer, but it’s not a caravan. The Loft is a solution for people who want more out of travel – and definitely for people who always have the dilemma of wanting a camping experience with hotel-comfort.
We've added a one-way entire glass frontage to blur the outside and inside, and to place people at the heart of their surroundings
PENSON spent some time working with Accor Group’s Innovation Lab to develop new experimental nomadic accommodation. The Loft was our answer to allow freedom to travel further, to explore more, and not to be held back by lack of accommodation.
Towable and working to a weight constraint of 3.5 tonnes, PENSON have innovatively made The Loft expandable to add extra room for stately double beds, a kitchen, shower, terrace and extra mod cons to make it really feel like home away from home.
Sleeping up to six people inside its upscale design, the living spaces are roomy and separate from one another, while every nook and cranny has been utilised for storage.
With The Loft you can live unique experiences at the heart of great events and let it take you to amazing landscapes.
Next time the festivals’ roll around, get a good night’s sleep while having the experience of a fancy hotel. Glamping’s time is up.
'Ticks everything on the buzzword checklist – conceptual, disruptive, immersive, autonomous, transformative. To that, we might add a little bit bonkers, in the nicest possible way.'
Vehicle Graphics of the Year at the British Sign Awards 2019