JO&JOE London Olympia

A Raw Canvas

Location
London, UK
Services
Interior Design, Brand Experience, Brand Co-Creation
Sector
Hospitality
Area
TBC

Penson carried out a feasibility study to transform a former Printworks Health Club & Spa into a hotel for the Accor hotel group.

The design focuses on creating a harmonious architectural response, integrating materials and fenestration that blend seamlessly with the surrounding neighborhood.

Drawing inspiration from the existing structure, the proposal preserves the original pool area, reimagining it as a vibrant event and bar space for hotel guests, enhancing both its functionality and ambiance.