![lotte world tower at sunrise](https://penson.co/uploads/cache/image_2000_webp/uploads/media/5ce416af32658/architecture-buildings-city-237211.webp?originalExtension=jpg)
- Location
- Seoul, South Korea
- Services
- Interior Design, Workplace
- Sector
- Real Estate
- Area
- 5,439,000 SQ. FT.
![penson visual of communal area with sunken seating area](https://penson.co/uploads/cache/image_2000_webp/uploads/media/5ce4169224a36/viz-11.webp?originalExtension=jpg)
With the world’s tallest glass observatory, the world’s highest swimming pool within a building, a 7-star luxury hotel, new workplace models, luxury residences and retail to die for, this project is something PENSON is very proud to have been entrusted with.
![Business Lounge in a white atrium space with white & cream furniture and wooden detailing](https://penson.co/uploads/cache/image_2000_webp/uploads/media/5ce41690a9a1e/pure-a-new-balcony-proposal.webp?originalExtension=jpg)
Reaching new heights
3rd tallest observation deck in the world
![white reception area with 4 white hard hats lined up in a row and the lotte world tower illuminated sign on the wall](https://penson.co/uploads/cache/image_2000_webp/uploads/media/5ce416816f6b2/img-3977.webp?originalExtension=jpg)
We brought a fresh European approach to Lotte World Tower’s interior design by blending iconic Asian elements with contemporary inter-connected spaces, creating a modern timeless design.
The ethereal, bright, natural & airy spaces are the key to the tower’s commercial success. By adding a new branded showroom to reveal the sleek & glossy model of Lotte World Tower, we’ve enhanced the future of the tower by implementing a commercial interior design that ensures our intelligent spaces are relevant for years to come. We delivered the perfect design proposal in less than 4 weeks and were told that our fresh European approach and ability to deliver on time was exactly what Lotte were after.
'PENSON encouraged Lotte to break with Korean convention.'