giant neon white sign embedded in black mesh ceiling for the initials of One Queen Caroline Street

1 Queen Caroline Street

Reinvention from tired to leading edge

Location
London, UK
Services
Interior Design, CAT A Fit Out
Sector
Real Estate
Area
98,785 SQ. FT.

1 Queen Caroline Street sits just across the street from the Hammersmith Apollo – where Ziggy Stardust played his legendary final concert back in 1973. PENSON created a punchy interior design environment, suitable for that same dynamism Hammersmith is renowned for.

giant black & white number 4 next to elevator door
iconLevel 4 Detailing
exposed metal pipe work/services in ceiling
iconCeiling detail

Results matter

4 underground lines and 17 bus routes for ultimate connectivity

Reception area with reception desk, orange chairs, white walls and 1QS white lighting signage in ceiling
Ground floor lift lobby with giant G wall signage in foreground & sofa with bright orange cushions
Detail shot of exposed metal pipe work/services in ceiling
Night view of 1 Queen Caroline Street roof terrace with wooden structure & seating
Night view of the external building on busy street with light movement

“1QCS avoids the industry-wide problem of waste – tenants can personalise their space in any way they like.”

FX Magazine
two red seats facing each other in a white and black modern reception
iconWelcome Reception

We tackled an ambitious brief for our client, Landid, at their site 1 Queen Caroline Street, to create a space that’s distinctive, efficient, and adaptable. It's an evolving balance between a bare shell and a complete CAT A fit-out – to allow potential tenants to develop for themselves a quicker fit out with full flexibility – and to deliver any workplace transformation strategy, or look, or feel.

The beauty of this project is not about gimmicks, but about simplicity and allowing future tenants to personalise the space for less money and time, whilst providing the developers with the same benefits.

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